Warning: To anyone searching for free websites, you will find what you are looking for, and you will get what you pay for. In my years of developing websites, I’ve had the unfortunate opportunity of scrapping many free templates for a more effective website. Though I’ve made money on these ventures, which is always a plus, but it burdens me, that companies will sell a hosting service to a customer, and then give them a free website builder. It’s criminal because most customers don’t know what they are doing, so when they’re done, the website will be horrendous. Secondly, they are stuck to that layout, which stifles their creativity. Thirdly, the company will then charge the consumer for layout changes and separate themes. So my point is, that if you are serious about your business, then you should be serious about avenues that you take to advertise it as well. If you have a template builder that you just plug your information into, chances are, there is probably 100 other people with that same free website template within your demographic.
Be Willing to Invest in Your Website
When you think about advertisement, you think of business cards, flyers, posters, anything that you get printed to display to the public. Well, this is true, print advertisement is good advertisement. Your website is part of your advertisement as well. The same way you invest money into your print advertising is the same way you should be willing to invest in your website. Count it as an investment, because with investments you should see some kind of return, Correct? If your website is designed properly, it should be able to expose you to the public enough that you at least have people signing up for an email list, which will be potential customers.
Determine What You Are Willing to Invest
Set yourself a budget aside for your website. The same way you budget your bills, roll your website into your bills as part of your business expenses. Don’t be afraid of the price, most of the time you are not paying the whole bill up front. Most companies will take half up front and half when the job is finished. Your best bet is to go with companies that have design packages, so not only are you getting your website designed, you are also getting some other benefits with the package, such as logo design or some initial Search Engine Optimization done, and etc. Once you are willing to invest, then you’ve already bridged the gap from consumer to business owner.
Do What You Do Best
Whether you know what you want, or you are not sure, do what you do best, and that is run your business. The reason you chose to hire a web developer to develop your website is because 1.) You probably felt overwhelmed with the whole web design thing. 2.) You don’t have time to work on a website or to manage it. 3.) It was just easier to go with a professional. Trust me, there’s nothing worse than being disgruntled with any aspect of your business, because it makes you disgruntled in other aspects of your business. If you are disgruntled, it’s probably because you are trying to tackle a project that isn’t in your skill set. Someone along the way said that doing “this certain thing” would be a great idea, and they were probably right. What they failed to mention was that they didn’t do it all by themselves, they had help. Be willing to outsource the things that you don’t know how to do, so that you can concentrate on the daily operations of your business.
As you can see, trying to upkeep a free website could be your worst nightmare. You will lose sleep, with how much time and effort it is taking you to build and construct this website, and it’s not as beautiful as you want it to be. After you finished it really is just a website, and it’s not doing anything for you. Hire a professional. Sit down with them, and tell them what websites you have seen that you like. What things you would like to see in your website, and what you hope that your website can do for you. Sky is the limit. I hope this helps retrain your thought process on why free websites are probably not the best idea. I pray I help save you from a future headache, and I encourage you to hire somebody to take care of your website for you.