Customers want to know that they are dealing with faithful & consistent business owners. After all, you prided yourself on being the upright business owner because of the bad relations you had in previous business experiences, Correct? Customers want to see that you are faithful to them, by always being ready and able to handle their questions. Customers want to see consistency on how you handle their problems as well. Without being faithful and consistent with your customers you will leave a bad taste in your customers mouth, and leave them wanting to look elsewhere to get their needs met.
Monogamous Business Relationships
When dealing with a customer, your whole goal is to provide them with exactly with what they need. In order to keep them happy, you need to provide the least amount of hiccups as possible. If a customer is not happy, they will begin to search for someone else with your skill set to do things that you promised that you could do for them. No business owner wants their customer to seek the hand of someone else, especially when you can do the job, but you dropped the ball, and that’s what created this dilemma. The best option to fix a broken relationship, is to offer a free service to mend the relationship, so that you can get back to normalcy with the customer. Most of the time you can simply fix a relationship by meeting with the customer face to face. It’s sad to say, but we live in a present age where most business is done remotely. This is not a bad thing, because it increases the amount of business that can get done, but most of the time there’s not a face to face connection. Having a clientele is a marriage type relationship, you need to be willing to drop what you’re doing to be able to assist this client with their needs, or at least make them feel important enough that their needs are valued, and you will get to them within the next 24 hours.
How To Be A Faithful & Consistent Business Owner
How do you stay faithful and consistent with your customers, especially when your workload has increased? Well if you have more customers than you can physically handle on your own, then you need to hire somebody of your like qualities. Once you hire somebody, then you need to have some extended training to make sure that this person is on the same page skill wise as you, has the same problem-solving qualities, has the same passion and attitude about your work as you do. This will solve a lot of your problems, by making your workload lighter. *Side Note* You don’t have to hire an employee, it’s probably better to contract work out so that you don’t have to worry about paying a salary.* Bottom line is you need to evaluate your business regularly to know if you have more work than you can handle or not. Make adjustments to fix the problems that you can fix on your own, and bring in a specialist to handle the things that you can contract out. It doesn’t matter how the work gets done, as long as it gets done. To the customer you are a business, and in their mind you already have a team of individuals working on their project, so it wouldn’t be anything different to bring in somebody to work on their project. One thing that you do want to weigh out is pricing, if you are bringing in contractors to work on projects, than chances are your prices are going to change, because your overhead has changed. Don’t do this abruptly, but gradually, wait for the beginning of a new quarter, and send out a newsletter announcing that your prices will change in the next 30 days so that it won’t be a surprise to the customer.
Customers want to know that they are being treated fairly, with dignity, integrity, and that they are not being taken advantage of. The best way to show a customer that you are faithful and consistent is by being readily available when their call comes in. If you are not immediately available, at least get in touch with them that same day or within 24 hours, this will make them feel like you value their business. Be a faithful and consistent business owner and watch how it changes the face of your business. Customers will advocate for you, and bring business your way because of how you care for them.